1. Name a record or book club that has successfully marketed its products by mail. Why do...

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1. Name a record or book club that has successfully marketed its products by mail. Why do so few record labels or publishers sell their offerings by mail themselves? How might mail-order clubs compete successfully against established retailers?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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1. Name a record or book club that has successfully marketed its products by mail. Why do...

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Principles Of Marketing

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