1. 'Well-behaved' companies prefer well-behaved competition. Should it make any difference to consumers whether competition is 'well...

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1. 'Well-behaved' companies prefer well-behaved competition. Should it make any difference to consumers whether competition is 'well behaved' or

'disruptive'? Why or why not?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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