1. 'Well-behaved' companies prefer well-behaved competition. Should it make any difference to consumers whether competition is 'well...
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1. 'Well-behaved' companies prefer well-behaved competition. Should it make any difference to consumers whether competition is 'well behaved' or
'disruptive'? Why or why not?
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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