1. What are the advantages of a channel partnership like that between P&G and Amazon from the...
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1. What are the advantages of a channel partnership like that between P&G and Amazon from the points of view of the partners and the consumer?
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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