1. What do you think that the John Lewis brand means to consumers? Is this brand a...

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1. What do you think that the John Lewis brand means to consumers?

Is this brand a strength or a weakness as the company moves forward?

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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1. What do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?
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1. What do you think that the John Lewis brand means to consumers? Is this brand a...

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Marketing 4.0

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