1. What do you think that the John Lewis brand means to consumers? Is this brand a...
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1. What do you think that the John Lewis brand means to consumers?
Is this brand a strength or a weakness as the company moves forward?
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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