1 What is the core product that the Mini offers compared with the mainstream BMW range? Why...

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1 What is the core product that the Mini offers compared with the mainstream BMW range?

Why do you think BMW was prepared to invest so much to have the Mini in its range?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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1 What is the core product that the Mini offers compared with the mainstream BMW range? Why do you think BMW was prepared to invest so much to have the Mini in its range?
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1 What is the core product that the Mini offers compared with the mainstream BMW range? Why...

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Principles Of Marketing

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