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Principles Of Marketing(4th Edition)

Authors:

Frances Brassington, Stephen Pettitt

principles of marketing 4th edition frances brassington, stephen pettitt 9781848787148

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ISBN: 9781848787148

Book publisher: Financal Times Prentice Hal

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Book Summary: Marketing And Its Environment1. Marketing dynamics2. The European marketing environmentPart II- Customers and Markets3. Consumer behaviour4. B2B buying behaviour5. Segmenting markets6. Marketing information and researchPart III- Product7. Anatomy of a product8. Product management9. New product developmentPart IV-Price10. Pricing, context and concepts11. Pricing strategiesPart V- Place12. Marketing channels and logistics13. Retailers and wholesalers

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