1 With reference to Figure 22.4, p. 1076, explain how PwCs approach to CRM can help to...
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1 With reference to Figure 22.4, p. 1076, explain how PwC’s approach to CRM can help to enhance the quality of its service offering to its clients.
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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