11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...

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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type of pricing? (AACSB: Communication)
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11-2 Define captive-product pricing and give examples. What must marketers be concerned about when implementing this type...

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Marketing 4.0

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