11-8 One psychological pricing tactic is just-below pricing. It is also called 9-ending pricing because prices usually...

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11-8 One psychological pricing tactic is ‘just-below’ pricing.

It is also called ‘9-ending’ pricing because prices usually end in the number 9 (or 99). In a small group, have each member select five different products and visit a store to learn the price of those items. Is there a variation among the items and stores with regard to

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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