9-ending pricing? Why do marketers use this pricing tactic? (AACSB: Communication; Reflective thinking

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9-ending pricing? Why do marketers use this pricing tactic? (AACSB: Communication; Reflective thinking


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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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