11-9 Find two other examples of online pricing mistakes. How did the companies handle the problems resulting

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11-9 Find two other examples of online pricing mistakes.

How did the companies handle the problems resulting from the pricing errors? (AACSB: Communication;

Reflective thinking)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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