11-9 Find two other examples of online pricing mistakes. How did the companies handle the problems resulting
Question:
11-9 Find two other examples of online pricing mistakes.
How did the companies handle the problems resulting from the pricing errors? (AACSB: Communication;
Reflective thinking)
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Related Book For
Marketing 4.0
ISBN: 9781119341208
1st Edition
Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
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