13.5 Find examples of retailers that use: (a) grid layout; (b) free flow layout; and (c) boutique...

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13.5 Find examples of retailers that use:

(a) grid layout;

(b) free flow layout; and

(c) boutique layout.

Explain how each layout seems to affect shoppers’

behaviour within those stores and what contribution it makes to the overall image and atmosphere of the stores.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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