13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews

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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews are fake.

Research this issue and write a report on how to spot fake online reviews and the steps retailers take to minimise fake reviews. (AACSB: Communication; Use of IT;

Reflective thinking)

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews are fake. Research this issue and write a report on how to spot fake online reviews and the...
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13-8 The majority of shoppers agree that online reviews can be very helpful. However, some online reviews

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Marketing 4.0

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