1-5 When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldnt...

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1-5 When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible? (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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1-5 When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldnt...

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Principles Of Marketing

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