Principles Of Marketing(7th European Edition)
Authors:
Philip Kotler, Gary Armstrong
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Book details
ISBN: 9781292092898
Book publisher: Pearson
Book Summary: Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
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