16-3 Discuss how online, mobile and social media tools are changing the selling function. (AACSB: Communication; Reflective

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16-3 Discuss how online, mobile and social media tools are changing the selling function. (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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