16.4 What kinds of sales promotion are: (a) 20% extra free? (b) Send in 9.99 plus five...

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16.4 What kinds of sales promotion are:

(a) ‘20% extra free’?

(b) ‘Send in £9.99 plus five proofs of purchase to get a branded sweatshirt’?

(c) ‘When you open the product packaging, look to see if there is a cheque for £5000 inside’?

Why might manufacturers use them?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:03 AM

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16.4 What kinds of sales promotion are: (a) 20% extra free? (b) Send in 9.99 plus five...

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Principles Of Marketing

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