17-11 Debate whether or not it is ethical to track consumers physical movements, especially childrens. (AACSB: Communication;

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17-11 Debate whether or not it is ethical to track consumers’

physical movements, especially children’s. (AACSB:

Communication; Ethical reasoning)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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