18.2 Carry out your own analysis of the advertising in a magazine. Discuss examples of good and...
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18.2 Carry out your own analysis of the advertising in a magazine. Discuss examples of good and bad direct response advertising from that magazine.
What overall conclusions can you draw?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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