18.4 For each of the techniques of direct marketing outlined in Figure 18.1, assess their relevance to:

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(a) consumer markets; and

(b) B2B markets.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:03 AM

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18.4 For each of the techniques of direct marketing outlined in Figure 18.1, assess their relevance to: (a) consumer markets; and (b) B2B markets.
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18.4 For each of the techniques of direct marketing outlined in Figure 18.1, assess their relevance to:

Question:

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Principles Of Marketing

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