18-6 Companies pursuing a blue-ocean strategy attempt to find uncontested market spaces. Apple is described in the
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18-6 Companies pursuing a blue-ocean strategy attempt to find uncontested market spaces. Apple is described in the chapter as an example of a company pursuing and succeeding with such a strategy. Describe another example of a company that is successfully pursuing a blue ocean strategy. (AACSB: Communication; Reflective thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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