19-8 One way to analyse the cultural differences among countries is to conduct a Hofstede analysis. Visit

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19-8 One way to analyse the cultural differences among countries is to conduct a Hofstede analysis. Visit http://

geert-hofstede.com/ to learn what this analysis considers.

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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