2. As the Preview Case implies, the marketing efforts of organizations seek to fulfil consumer needs. How

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2. As the Preview Case implies, the marketing efforts of organizations seek to fulfil consumer needs. How genuine are the needs targeted by Nike's marketing efforts? Critically evaluate the role that marketing plays in satisfying human desires.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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