2. As the Preview Case implies, the marketing efforts of organizations seek to fulfil consumer needs. How
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2. As the Preview Case implies, the marketing efforts of organizations seek to fulfil consumer needs. How genuine are the needs targeted by Nike's marketing efforts? Critically evaluate the role that marketing plays in satisfying human desires.
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Related Book For
Principles Of Marketing
ISBN: 9780136715641
2nd European Edition
Authors: Philip Kotler , Gary Armstrong
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