2. Consider the case of Scandinavian employers' hostility towards die SALS frequent-flyers programme (Marketing Highlight 2.6) and

Question:

2. Consider the case of Scandinavian employers'

hostility towards die SALS frequent-flyers programme

(Marketing Highlight 2.6) and discuss the following:

Should airlines reward regular customers with bonus points?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 05:00 AM

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2. Consider the case of Scandinavian employers' hostility towards die SALS frequent-flyers programme (Marketing Highlight 2.6) and

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Principles Of Marketing

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