2. Find estimates of price elasticity for a variety of consumer goods and services. Explain what price
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2. Find estimates of price elasticity for a variety of consumer goods and services. Explain what price elasticities of 0.5 and 2 mean. (Note: these are absolute values, as price elasticity is usually negative.)
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Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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