2 It is generally agreed that the blame for this crisis lies within Gate Gourmet. Why then...
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2 It is generally agreed that the ‘blame’ for this crisis lies within Gate Gourmet. Why then do you think that BA has been the focus of negative media coverage? What more could BA have done to mitigate the effects of this coverage?
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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