2 It is generally agreed that the blame for this crisis lies within Gate Gourmet. Why then...

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2 It is generally agreed that the ‘blame’ for this crisis lies within Gate Gourmet. Why then do you think that BA has been the focus of negative media coverage? What more could BA have done to mitigate the effects of this coverage?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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