2. Less than a third of new-product ideas come from the customer. Does this low percentage conflict...

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2. Less than a third of new-product ideas come from the customer. Does this low percentage conflict with the marketing concept's philosophy of 'find a need and fill it'? Why or whv not?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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2. Less than a third of new-product ideas come from the customer. Does this low percentage conflict...

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Principles Of Marketing

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