3. Many businesses have formal new-product development systems. Yet recent studies suggest that most successful new products

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3. Many businesses have formal new-product development systems. Yet recent studies suggest that most successful new products were those that had kept away from the formal system. Why might this be true?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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3. Many businesses have formal new-product development systems. Yet recent studies suggest that most successful new products

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Principles Of Marketing

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