4. What factors must he considered when deciding whether to test-market a new product or not? Give...

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4. What factors must he considered when deciding whether to test-market a new product or not? Give examples of types of new product or service that should be test-marketed prior to commercialization.

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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4. What factors must he considered when deciding whether to test-market a new product or not? Give examples of types of new product or service that should be test-marketed prior to commercialization.
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4. What factors must he considered when deciding whether to test-market a new product or not? Give...

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Principles Of Marketing

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