2. Miniso has since encountered other Chinese variety store retailers such as Mumoso, NO ME, and Mini

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2. Miniso has since encountered other Chinese variety store retailers such as Mumoso, NO ME, and Mini Good. Is such blatant imitation of brand names ethical?

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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Question Posted: Oct 16, 2024 04:02 AM

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2. Miniso has since encountered other Chinese variety store retailers such as Mumoso, NO ME, and Mini Good. Is such blatant imitation of brand names ethical?
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2. Miniso has since encountered other Chinese variety store retailers such as Mumoso, NO ME, and Mini

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Principles Of Marketing, An Asian Perspective

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