2. One of your top dealers in an important territory has recently had family troubles, and his...
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2. One of your top dealers in an important territory has recently had family troubles, and his sales have slipped. It looks like it will take him a while to straighten out his family troubles.
Meanwhile you are losing many sales. Legally, on performance grounds, you can terminate the dealer's franchise and replace him. What would you do?
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Related Book For
Principles Of Marketing
ISBN: 9780985764807
2nd Scandinavian Edition
Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler
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