3. You have a chance to win a big account that will mean a lot to you...

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3. You have a chance to win a big account that will mean a lot to you and your company. The purchasing agent hints that a ‘gift’ would influence the decision. Your assistant recommends sending a Burmester sound system to the buyer's home. What would you do?

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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