2. Using the product/market expansion grid, which approach has LEGO adopted under the leadership of Jochen? Is

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2. Using the product/market expansion grid, which approach has LEGO adopted under the leadership of Jochen? Is this different to past approaches?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 14, 2024 08:00 AM

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2. Using the product/market expansion grid, which approach has LEGO adopted under the leadership of Jochen? Is this different to past approaches?
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2. Using the product/market expansion grid, which approach has LEGO adopted under the leadership of Jochen? Is

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Principles Of Marketing

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