2 What is the difference, from the consumers point of view, between the experience of buying a...
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2 What is the difference, from the consumer’s point of view, between the experience of buying a kilo of apples at a farmers’ market and buying exactly the same produce from a supermarket?
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Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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