2 What is the viewer actually buying when they tune into MTV? What factors, internal and external,...

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2 What is the viewer actually ‘buying’ when they tune into MTV? What factors, internal and external, are likely to influence their choice of MTV, and their attitude towards it?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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2 What is the viewer actually buying when they tune into MTV? What factors, internal and external, are likely to influence their choice of MTV, and their attitude towards it?
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2 What is the viewer actually buying when they tune into MTV? What factors, internal and external,...

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Principles Of Marketing

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