2. What potentials are there for disagreements between the partners which could undermine the partnership system? For

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2. What potentials are there for disagreements between the partners which could undermine the partnership system?

For example, as P&G expands its own online operation, are there potential conflicts with Amazon on the way?

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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