20-12 Low-income consumers often dont have bank accounts and credit cards. Describe how some financial institutions are

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20-12 Low-income consumers often don’t have bank accounts and credit cards. Describe how some financial institutions are trying to meet the needs of these ‘unbanked’ consumers.

(AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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