20-8 In a small group, discuss each one of the morally difficult situations in marketing discussed in

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20-8 In a small group, discuss each one of the morally difficult situations in marketing discussed in the chapter, and examine the particular difficulties in resolving it for an international marketer. (AACSB: Communication;

Ethical reasoning

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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