20-8 In a small group, discuss each one of the morally difficult situations in marketing discussed in
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20-8 In a small group, discuss each one of the morally difficult situations in marketing discussed in the chapter, and examine the particular difficulties in resolving it for an international marketer. (AACSB: Communication;
Ethical reasoning
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Related Book For
Principles Of Marketing
ISBN: 9780131018617
7th European Edition
Authors: Philip Kotler, Gary Armstrong
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