2.1 Determine the market potential for a product that has 10 million prospective buyers who purchase an

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2.1 Determine the market potential for a product that has 10 million prospective buyers who purchase an average of five per year and price averages $5.

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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