2.2 Develop a profit-and-loss statement for a company that had $50 million in net sales last year....

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2.2 Develop a profit-and-loss statement for a company that had $50 million in net sales last year. Cost of goods sold represents 45% of net sales. Marketing expenses include selling expenses, promotion expenses, and freight. Selling expenses include sales salaries totaling $2 million per year and sales commissions (10% of sales). The company spent $2 million on advertising last year, and freight costs were 5% of sales. Other costs include $500,000 for managerial salaries and expenses for the marketing function and another

$2 million for indirect overhead allocated to the division.

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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