21.4 What kind of marketing organisational structure would be appropriate for each of the following situations? Give

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21.4 What kind of marketing organisational structure would be appropriate for each of the following situations? Give your reasons.

(a) A small single product engineering company;

(b) A large fmcg manufacturer selling a wide range of products into several different European markets;

(c) A pharmaceutical company manufacturing both prescription and ‘over the counter’

medicines.

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 11:00 AM

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21.4 What kind of marketing organisational structure would be appropriate for each of the following situations? Give

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Principles Of Marketing

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