2-6 Form a small group and conduct a SWOT analysis for your school, a group that you...

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2-6 Form a small group and conduct a SWOT analysis for your school, a group that you are a member of, a publicly traded company, a local business, or a non-profit organisation. Based on your analysis, suggest a strategy from the product/market expansion grid and an appropriate marketing mix to implement that strategy. (AACSB:

Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9780131018617

7th European Edition

Authors: Philip Kotler, Gary Armstrong

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