3. Assume you are the marketing manager for Tiger beer. In the past, Tiger employed a mass-marketing
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3. Assume you are the marketing manager for Tiger beer. In the past, Tiger employed a mass-marketing strategy. Do you think Tiger would be better off with a more differentiated strategy? Why or why not? If you think it would, identify possible segments that Tiger may enter.
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Related Book For 
Principles Of Marketing, An Asian Perspective
ISBN: 9781614336488
5th Edition
Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong
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