6. What is a value proposition? Discuss the five winning value propositions on which a company might

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6. What is a value proposition? Discuss the five winning value propositions on which a company might position its products and give an example of each.

(AACSB: Written and Oral Communication)

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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Question Posted: Oct 16, 2024 04:00 AM

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6. What is a value proposition? Discuss the five winning value propositions on which a company might

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Principles Of Marketing, An Asian Perspective

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