1. Discuss the advantages of e-procurement to both buyers and sellers. What are the disadvantages? (AACSB: Written...

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1. Discuss the advantages of e-procurement to both buyers and sellers. What are the disadvantages?

(AACSB: Written and Oral Communication;

Reflective Thinking)

2. Research mobile procurement and discuss the roles in the buying center that are affected most by this technology. (AACSB: Written and Oral Communication; Reflective Thinking)

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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