What are the strengths and weaknesses of the types of data used? How is the information presented?

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What are the strengths and weaknesses of the types of data used? How is the information presented? How will people who see the results of the study likely respond based on the presentation? Provide one example of how the insight might be used by a marketer. (AACSB:

Communication; Reflective Thinking)

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Principles Of Marketing, An Asian Perspective

ISBN: 9781614336488

5th Edition

Authors: Philip Kotler; Gary Armstrong; Ang Swee-Hoon; Leong Siew-Meng; Tan Chin-Tiong

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