3. Attacking the IIS luxury car market forced Honda, Toyota and Nissan to move from making car.s...

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3. Attacking the IIS luxury car market forced Honda, Toyota and Nissan to move from making car.s equivalent to American inexpensive

'compacts' to large expensive luxury Aeura, Infintti and Lexus models.

Why do you think they attacked these segments rather than the mass market for 'regular'-sized ears in the United States?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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3. Attacking the IIS luxury car market forced Honda, Toyota and Nissan to move from making car.s...

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Principles Of Marketing

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