2. Given Rover's much wider range, why was it not as successful as BMW, which had a...

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2. Given Rover's much wider range, why was it not as successful as BMW, which had a much smaller range of vehicles to sell?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 06:01 AM

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2. Given Rover's much wider range, why was it not as successful as BMW, which had a much smaller range of vehicles to sell?
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2. Given Rover's much wider range, why was it not as successful as BMW, which had a...

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Principles Of Marketing

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