3. Choose two Swedish companies that have been very successful in international marketing, and one that has

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3. Choose two Swedish companies that have been very successful in international marketing, and one that has failed, and try to explain why they succeeded and failed by using the micro- and macroenvironmental forces introduced in the chapter.

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Principles Of Marketing

ISBN: 9780985764807

2nd Scandinavian Edition

Authors: Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler

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Question Posted: Oct 16, 2024 03:00 AM

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3. Choose two Swedish companies that have been very successful in international marketing, and one that has

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Principles Of Marketing

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