3 From The Prus point of view, how might the business strengths required for successful D2C marketing

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3 From The Pru’s point of view, how might the business strengths required for successful D2C marketing differ from those required for a DSF-focused approach?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:03 AM

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3 From The Prus point of view, how might the business strengths required for successful D2C marketing differ from those required for a DSF-focused approach?
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2 In terms of the Ansoff matrix, how would you classify the decision to adopt a D2C strategy and why?
4 To what extent do you think portfolio analysis could have played a role in the decision to phase out and eventually drop the DSF?
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3 From The Prus point of view, how might the business strengths required for successful D2C marketing

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Principles Of Marketing

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